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Etsy tags for stickers: a worked example of all 13

Sticker buyers search by subject (cat, mushroom, retro), by surface (laptop, water bottle) and by material. Your 13 tags should cover all three. Each tag can be up to 20 characters including spaces. Check Etsy's current seller help for any changes.

The fictional product

A 3 inch die-cut waterproof vinyl cat sticker, ships in 2 business days. The details are made up for the example. Only claim what your own stickers do.

All 13 tags (character counts in brackets)

  1. cat sticker (11)
  2. vinyl sticker (13)
  3. waterproof sticker (18)
  4. laptop sticker (14)
  5. water bottle decal (18)
  6. cat lover gift (14)
  7. die cut sticker (15)
  8. cute cat decal (14)
  9. gift for cat mom (16)
  10. journal sticker (15)
  11. stocking stuffer (16)
  12. kawaii sticker (14)
  13. pet lover gift (14)

Tags 3 and 5 are 18 characters. Recount if you edit them.

Why these 13

  • Subject: cat sticker, cute cat decal.
  • Material and finish: vinyl sticker, waterproof sticker, die cut sticker.
  • Where it goes: laptop sticker, water bottle decal, journal sticker.
  • Buyer and gift: cat lover gift, gift for cat mom, pet lover gift, stocking stuffer.
  • Style: kawaii sticker. Use a style word only if it describes your art.

Check before you publish

  • Waterproof means what, exactly? If you tested it in water, say how. If you didn't, don't claim it. Buyers ask whether it survives a dishwasher or the outdoors.
  • Size and quantity. Is it one sticker or a sheet? Give the size in inches and centimetres.
  • Character and brand names. Fan art of someone else's characters can get a listing taken down. Don't put those names in tags.
  • Shipping. Say how the sticker is packed (flat mailer, backing board) if you have that detail.

Want it done for you?

The Listing Rewrite Pack writes the title, 13 tags and description for 5 of your listings from your own details, and flags the facts you should confirm, such as what "waterproof" means for your stickers. It is AI-generated, so you review it before you publish. See a sample.

More: tag limits · tags for candles · all guides

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