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Etsy tags for printables: a worked example of all 13

Printables sell by file type, size and use, so your tags should say what the buyer gets and what they will use it for. Each tag can be up to 20 characters including spaces. Check Etsy's seller help for current rules on digital listings, because they change.

The fictional product

A weekly meal planner PDF with a grocery list page, in A4 and US letter sizes, instant download. The details are made up for the example. Only use tags that match your own file.

All 13 tags (character counts in brackets)

  1. meal planner (12)
  2. printable planner (17)
  3. dinner planner (14)
  4. instant download (16)
  5. planner pdf (11)
  6. grocery list (12)
  7. kitchen organization (20)
  8. a4 and letter size (18)
  9. gift for busy mom (17)
  10. family meal plan (16)
  11. meal prep planner (17)
  12. home organizer (14)
  13. new year planner (16)

Tag 7 is exactly 20 characters, so recount it if you change a word.

Why these 13

  • What it is: meal planner, printable planner, planner pdf, dinner planner.
  • What the buyer gets: instant download, a4 and letter size, grocery list.
  • Use: meal prep planner, family meal plan, kitchen organization, home organizer.
  • Occasion or buyer: new year planner and gift for busy mom. Use these only if they fit.

"Planner" appears in several tags, but each targets a different search: the product, the file format, the meal and the use. That is different from filling three slots with the same phrase reworded.

Mistakes to avoid

  • Promising what the file isn't. If the PDF is for printing and not for a tablet app, don't use "digital planner" or app names in tags or the title.
  • Claiming editable files unless they are.
  • Leaving out sizes. Buyers outside the US search for A4.
  • Repeating the same phrase three ways. "Meal planner", "meal planner printable" and "printable meal planner" fill three slots with one idea.
  • Brand names of apps, planners or characters.

Say in the description exactly what is in the download: file type, page count, sizes, and that nothing is shipped.

Want it done for you?

The Listing Rewrite Pack writes the title, 13 tags and description for 5 of your listings, including digital ones, from your details. It shows the character count next to each tag and lists the facts for you to confirm. It is AI-generated, so you review it before you publish. See a sample.

More: title guide · description template · all guides

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