ListingLift

Etsy tags for home decor: a worked example of all 13

Home decor buyers search by room, style and occasion as much as by the item. That gives you plenty of angles for your 13 tags, each up to 20 characters with spaces. Etsy can change its rules, so check Etsy's seller help pages as well. Allowed characters are covered in Etsy tag not accepted.

The angles that work for decor

  • Item: what it is, in the words a buyer would type
  • Room: living room, bedroom, kitchen, nursery
  • Style: farmhouse, boho, modern, neutral
  • Material: linen, ceramic, wood
  • Size or fit: a size buyers filter by
  • Occasion: housewarming, new home, wedding

Worked example (fictional product)

A fictional linen pillow cover, 18 x 18 in. Not a real shop or result. Counts are in brackets and were checked by hand.

  1. linen pillow cover (18)
  2. farmhouse decor (15)
  3. housewarming gift (17)
  4. neutral throw pillow (20)
  5. couch pillow cover (18)
  6. living room decor (17)
  7. boho home decor (15)
  8. 18x18 pillow case (17)
  9. natural linen decor (19)
  10. new home gift (13)
  11. sofa cushion cover (18)
  12. cozy bedroom decor (18)
  13. accent pillow (13)

Why this set works

  • It covers item, room, style, material, size and occasion, so the tags don't just repeat the title.
  • "Pillow cover", "pillow case" and "cushion cover" are different phrases buyers use for the same thing. Only use ones that are accurate for your item.
  • No plurals. Printify's seller guidance says Etsy matches by root word.
  • Tags like "housewarming gift" only belong on items that suit them.

Check before you save

  • Count each tag, spaces included. Anything at 19 or 20 deserves a second look ("neutral throw pillow" is exactly 20).
  • Make sure each tag is true for your item. Don't call a polyester cover "natural linen".
  • Leave out other brands' names.

More worked examples: candles and jewelry. The general rules are in the tag limit guide.

Want it done for you?

The Listing Rewrite Pack writes 13 tags for each of 5 of your listings, with the count shown next to every tag. The counts are written by AI, so check any near the limit. It is AI-generated, so you review it before you publish. See a sample.

We can't promise any ranking or sales result. ListingLift is not affiliated with Etsy, Inc.