Etsy listing description template

Buyers skim. A good description gives the main point first, then the details in an easy-to-scan list. Copy this structure and fill in your own facts.

Template

Opening (1 to 2 sentences)

A [adjective] [product] for [who it's for]. [One sentence on the main benefit or what makes it special.]

Details (bullets)

• Material:
• Size / dimensions:
• Colours or options:
• What's included:
• Personalisation (if offered):
• Care instructions:
• Processing and shipping time:

Close (1 sentence)

[Gift idea, occasion or how to order, or an invitation to message you with questions.]

Tips

• Only state facts you are sure of. Measure the item and don't guess.
• Put the most important details near the top, since many buyers won't scroll.
• Use the same words buyers would use to search, naturally and not repeated.
• Keep shipping and return information consistent with your shop policies.

Want it done for you?

The Listing Rewrite Pack writes the description for 5 of your listings from your details, and lists any missing facts for you to confirm. AI-generated; review before publishing. See a sample.

We can't promise any ranking or sales result. ListingLift is not affiliated with Etsy, Inc.